Indiana 811
2023 Retro 1950’s Conference

Indiana 811 levels up their annual training conference with a retro twist from the 1950’s

After the success of the 2022 Wild West Conference theme, Indiana 811 knew they wanted to go bigger and better for 2023’s Midwest Damage Prevention Training Conference (MWDPTC) theme. And they did!

The 2023 logo incorporates the same Indiana 811 brand colors of light and dark green, but introduces a retro shade of turquoise that transports the audience back in time. Paired with a brilliant vintage Americana inspired font with plenty of open type features meant a world of possibility for designs. And of course their mascot, Holey Moley, who was redesigned to look like Elvis was a key player in the final design and throughout the conference materials.

From the directional signage, to the attendee’s lanyards and name tags, to even the flowers on the stage and everything else in between nothing was spared from being transformed by this year’s theme and branding. And the result was the biggest, most successful conference yet including 9 additional sponsorships, the longest list of Sponsors & Exhibitors ever, more speaker sessions than ever, and the highest number of attendees in MWDPTC history.

This work was done for MGH Inc.

Design Skills:

Art Direction, Branding Strategy, Identity Systems, Typography, Social Media Marketing, Event Branding, Print Production, Signage Design, Digital Design

Deliverables:

• 1950’s Themed Logo

• Secondary Logos:

  • 5 Color Print Ready Logo

  • Single Color Logo

  • Wordmark Only Logo

• Social Media Marketing (Static + Animated)

• Conference Program Booklet

• Lanyard and Attendee Ribbons

• Sponsor Signage (Podium Boards, Networking Signs, Directional Signs, Session Screens)

• Event Goodies (Networking T-Shirts, 2024 Save The Date Button, etc.)

• Sponsor Flags and Sponsor Plaques

• Presentation Templates

• Step + Repeat Backdrop

• Miscellaneous Additional Print Collateral