Indiana 811
2022 Wild West Conference

After 10 years, its not Indiana 811’s first rodeo hosting the Midwest Damage Prevention Training Conference in French Link, IN.

But how do you keep your audience engaged and interested in the same conference year after year? Adding a theme of course! For the 10th annual Midwest Damage Prevention Training Conference (MWDPTC), the theme was wild west, and so this bold branding identity was created.

It incorporates the usual Indiana 811 branding colors of light and dark green, but has its own unique style with bright orange and yellows paired with a funky western inspired typography treatment.

With the uniquely themed photo ops, marketing collateral, conference merch, and sponsor displays, it was a completely immersive design experience. So for attendees, stakeholders, and sponsors whether it was their 10th time attending, or their 1st time ever, they were sure to have a memorable treat.

This work was done for MGH Inc.

Design Skills:

Branding Strategy, Understanding of Identity Systems, Typography, Social Media Marketing, Event Branding, Print Production, Signage/Wayfinding Design

Deliverables:

• Western Themed Logo (full color) + Tagline Logomark

• Secondary Logo (scalable, single color)

• Social Media Marketing (Static + Animated)

• Conference Program Booklet

• Sponsor Signage

• Event Goodies (Lanyard, bags, networking t-shirts, etc)

• Presentation Templates

• Step + Repeat Photo Backdrop

• Miscellaneous Print Collateral